In today's world, there would hardly be a person who is not familiar with the name and place Ducati enjoys in the automobile industry. The Italian motorbike manufacturer is recognized as one of the most famous and leading brands in the world. In most ways, it would not be wrong to call the company the pioneer in modern day motorcycle design and manufacturing. Founded in the year 1926 by three brothers namely Adriano, Marcello and Bruno whose surname ended up becoming the name of the company, the Bologna-based enterprise launched its first motorbike in the year 1950 with 55M and 65TL being the first designs launched.
During the 1960s, the motorbike company started garnering more popularity from its customer base after launching the Mach 1, which was supposedly the fastest motorbike at the time. Today, Ducati is acknowledged world over as a leading motorbike manufacturer using four stroke engines, which offer a larger capacity for speed and performance. Presently, the company offers a larger variety of motorbikes, all unique in their style and features. To date, some of the most famous makes launched by the brand include Ducati Monster, Ducati Diavel and 848 Ducati, which is a part of the Streetfighter series. Among these, the Monster Ducati has by far been the most successful motorbike by the company. From 1992 to 2008 alone, the motorbike make had accounted for 70% profit earned by the company. The latest version of the Ducati Monster, 696, was launched in the year 2008 amid much critical appreciation.
In the same year, the company announced the 848 version of the Streetfighter and in 2010 the evolution version of the bike was launched by the name of 848 Evo under the Superbike category. Continuing with their success, the Ducati Diavel was launched this year and left the critics of the brand amazed with its originality and boldness. The bike is known for its high speed and premium performance, two qualities which were used by the company as the unique selling points for their new brand. An event that placed them among the top motorbike brands in the world.
When compared to their contemporary brands, especially the Japanese counterparts like Yamaha and Kawasaki, The Ducati bikes are often criticized for their heavy reliance on digitally simulated designs rather than the humanistic touch which the Japanese motorbikes offer. However in terms of performance and features, this Italian brand has no match even to this day.